Several banks in Baden merged to form Volksbank pur. PUR stands for "persönlich und regional" (personal and regional). We translated these new brand values into an internal and external campaign. Using regional people and stories, we created content for a newly developed members' magazine, a comprehensive image campaign, social media and website.
PUR magazine: regional stories & financial tips
Content flow: customer stories in various channels – magazine, campaign, website, social media
Brand book/internal campaign: employee testimonials present brand values, employee participation through photo shoots. Implementation in digital version.
Aligning campaign content with social media content/PR
Corporate merchandise and giveaways
